Best Ways Holland Businesses Can Grow Online in 2025

Written By Cian Ortega

Holland, Michigan has one of the most active and competitive small-business communities in West Michigan. From restaurants along 8th Street to contractors serving Ottawa County, salons near the lakeshore, and home service companies across Holland Township - businesses here rely more than ever on a strong online presence to grow.

In 2025, customers don’t just look for a business. They research, compare, and evaluate before reaching out.
That means the companies who win online are the ones who show up consistently, appear trustworthy, and make their brand impossible to ignore.

Here are the best ways Holland businesses can grow online in 2025, based on the strategies driving results for local Michigan companies right now.

1. Dominate Local Google Searches

When someone searches “contractor in Holland MI” or “best coffee shop near me,” they’re ready to buy right now. That makes Google the most valuable place to show up.

The top strategies:

✔ Google Search Ads

Instantly put your business at the top of Google. Ideal for:

  • Contractors

  • Home services

  • Local retail

  • Professional services

Search ads deliver high-intent leads from customers already looking for what you offer.

✔ Google Local Services Ads (LSAs)

These appear above even traditional search ads and charge per lead, not per click.
Perfect for:

  • HVAC

  • Landscaping

  • Plumbing

  • Electricians

  • Cleaning services

  • Roofing

If you’re a service-based business in Holland, LSAs should be one of your top tools in 2025.

2. Build a Website That Helps You Convert More Customers

Your website is your digital storefront - and customers judge it in seconds.

In 2025, a high-converting website for Holland businesses should be:

  • Modern and mobile-friendly

  • Easy to navigate

  • Clear about services

  • Fast-loading

  • Built with strong calls-to-action

  • Optimized for Holland-based keywords

Whether someone finds you through ads, Google Maps, or social media, your website determines whether they contact you or your competitor.

If your site feels outdated, slow, or confusing, customers will bounce - fast.

3. Use Social Media to Build Local Trust

People in Holland love local businesses. But with so many companies posting online, consistency and quality matter now more than ever.

Social Media Management helps you:

  • Stay active

  • Build trust

  • Showcase your work

  • Humanize your brand

  • Keep your business top-of-mind

  • Stand out from local competitors

Platforms like Facebook, Instagram, and TikTok are essential for connecting with your community.

Social Media Advertising helps you:

  • Reach more Holland residents

  • Promote offers or services

  • Drive leads directly from social platforms

  • Create awareness fast

  • Retarget interested customers

If you’re not running ads in 2025, you’re leaving local attention (and revenue) on the table.

4. Collect & Feature More Local Reviews

Holland customers rely heavily on reviews before buying.

Encourage reviews on:

  • Google

  • Facebook

  • Yelp

  • Your website

More 5-star reviews = higher search rankings + more trust.

Tip: Automate review requests through email or SMS after every job or visit.

5. Publish Local Content

Google rewards businesses who show expertise in specific cities.

Examples of content you can publish:

  • “Why Holland Homeowners Love This Trend in 2025”

  • “How to Choose the Best ______ in Holland”

  • “5 Common Issues for Holland Businesses and How to Fix Them”

  • Seasonal content (Tulip Time, Holland summers, holiday tourism)

Localized blog content helps you rank, builds expertise, and strengthens your brand.

6. Use Retargeting to Bring Customers Back

Not everyone buys the first time they visit your site. Retargeting ads remind them later.

Perfect for:

  • Restaurants

  • Retail shops

  • Contractors

  • Local services

Retargeting increases conversions dramatically — especially for Holland’s seasonal businesses.

7. Get Listed on Local Directories

The more places your business appears online, the more Google trusts your brand.

Be sure to list your business on:

  • Google Business Profile

  • Holland Chamber of Commerce

  • West Coast Chamber listings

  • Local business directories

  • Yelp

  • Bing Places

  • Facebook

Consistency (same name, phone, address) boosts your visibility.

8. Invest in Professional Branding & Visuals

People buy from businesses that look trustworthy.

High-quality branding:

  • Improves first impressions

  • Increases website engagement

  • Makes ads perform better

  • Strengthens your reputation

Even small upgrades - new photos, modern fonts, clean color palettes - can make a massive difference.

Final Thoughts

The Holland business community is one of the strongest in West Michigan - and in 2025, the companies who grow fastest are the ones who commit to a stronger online presence.

Whether you’re a contractor, retailer, restaurant, or service provider, investing in digital marketing this year will help you:

  • Attract more customers

  • Book more jobs

  • Build brand trust

  • Stand out in Ottawa County

  • Outperform competitors

At LiCiNo Digital Marketing, we help Holland and West Michigan businesses grow through:

  • Google Search Ads

  • Google Local Services Ads

  • Social Media Advertising

  • Social Media Management

  • High-Performing Website Design

If you’re ready to grow online in 2025, let’s build something powerful together.

Cian Ortega
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