What are Google Local Services Ads?
-
Google Local Services Ads (LSAs) are a special type of Google ad where you only pay when a customer contacts your business directly — not per click. This makes LSAs one of the most efficient ways for local service providers to generate high-quality leads.
-
LSAs are built for businesses that offer services in a specific area — such as contractors, home services, repair specialists, and other local providers. They help you connect directly with customers in your service area who are actively searching for what you offer.
-
Local Services Ads appear at the very top of Google’s search results, even above traditional PPC ads. They include your business name, reviews, hours, and — if qualified — the Google Guarantee badge, helping you stand out and earn trust instantly.
Why Should You Choose Google Local Services Ads?
-
Local Services Ads place your business above traditional search results, giving you premium visibility without competing against dozens of advertisers. When customers search for a service in your area, your business is seen first, dramatically increasing your chances of getting calls and bookings.
-
Unlike standard Google Ads where you pay per click, LSAs only charge you when a customer directly contacts your business. This makes it one of the most cost-efficient advertising options available — no wasted spend on accidental clicks or irrelevant traffic.
-
Businesses that qualify receive the Google Guarantee badge, a credibility booster that tells customers you're vetted, verified, and trustworthy. This instantly increases confidence, helping you stand out from competitors and convert more leads into paying clients.