Holland, Michigan has one of the most active and competitive small-business communities in West Michigan. From restaurants along 8th Street to contractors serving Ottawa County, salons near the lakeshore, and home service companies across Holland Township - businesses here rely more than ever on a strong online presence to grow.

In 2025, customers don’t just look for a business. They research, compare, and evaluate before reaching out.
That means the companies who win online are the ones who show up consistently, appear trustworthy, and make their brand impossible to ignore.

Here are the best ways Holland businesses can grow online in 2025, based on the strategies driving results for local Michigan companies right now.

In today’s world, customers don’t flip through phone books or scroll Facebook Marketplace to find a business - they Google it. They check your website, browse your social pages, and judge your credibility before they ever pick up the phone.

For local businesses, this shift brings a huge opportunity: with the right digital marketing strategy, you can reach customers faster, build trust stronger, and convert leads more often.

Here are five ways digital marketing helps local businesses grow in 2025 - and how you can take advantage of each one.